Sonnen, along with others related to his camp, alluded to an offer by Bellator, but no sources were provided by either side. It’s unlikely that Sonnen would have been given the same type of role Scott Coker was given, as he’s never ran a business before, and certainly not one near the size in which Coker has. However, Sonnen has proven his worth behind a microphone, and could have served as the on-screen figurehead of the company.
Bellator relieved founder and CEO Bjorn Rebney of his duties last week, opting to replace him with former Strikeforce CEO Scott Coker. During a press conference last week, Coker and Kay both noted that many changes were coming, and also confirmed that Bellator’s inaugural pay-per-view did indeed sell the rumored 100,000 number.
While it’s fun to think about Sonnen heading a company, particularly one that hopes to go neck and neck with the juggernaut that is the UFC, it won’t be happening, and depending on who you believe, was never going to happen.